About

The beginning-

Since I was first introduced to fishing around the age of four by my Dad,I have had a passion and obsession for fishing and fishing lures.Every birthday,holiday,etc. I would askfor lures instead of toys.Then one day around the age of thirteen,I was watching one of my favorite shows,''Hank parkers outdoor magazine'' and he was fishing in Ca. with something I never seen growing up in Michigan and it was 'giant Swimbaits'.That was the day that my big bait 'fascination' started.

The start of lure building-

Growing up with not a lot of money,I knew I'd never be able to get my hands on a big Swimbait (even if I did,I'd probably be afraid to lose it) so at the age of fourteen I started carving them out of any piece of stick,2x4, or anything else I could find.They were ugly,but I loved having that big Swimbait tied to the end my line.

Hallelujah custom lures-

Now around eleven years later,I'm still building Swimbaits. It would be a  dream come true to see the world record caught on one of my baits.It is something I think about during every single detail of each bait. It is my passion to put my heart and pride into every Swimbait to ensure the angler enjoys the bait and fishes it, with hopes they catch anything from a double digit,personal best or the ultimate goal,the world record.